Organizational neuroscience.
People at the center.
Nootropia applies neuroscience to talent management. We complement what candidates and employees say with signals that reveal what they feel, look at and associate.
Six ways to listen to the brain
Eyetracking
Precisely records where a person looks and for how long.
RealEye
Remote webcam-based gaze tracking for studies with participants in different locations.
GSR
Galvanic skin response measures emotional arousal, including stress, alertness and interest.
IAT
Implicit Association Test: reveals automatic links between concepts.
IRT
Implicit reaction times measure the strength and certainty of an association.
Saliency
A predictive model of which visual elements capture attention first.
From talent challenges
to actionable findings.
We define your HR question, choose the right combination of tools, measure responses with real participants and translate the signals into recommendations for your processes.
Each study contributes to a growing body of knowledge about your organization over time.
Illustrative view of the ecosystem
Measure to care, not to monitor.
All studies require informed consent, protect anonymity and report aggregated results. Our measurements are not used to assess, select or dismiss individuals.
Neurophysiological signals complement, rather than replace, traditional HR tools. A correlation between signals does not establish causation.
What your team feels can be measured, too.
Let’s turn your next talent challenge into an evidence-based study.