Nootropia
We measure what your people
feel,
even when they don’t say it.
We connect neuroscience and people management to understand how talent chooses, engages and decides to stay.
By evidence.
What people say
isn’t the whole story.
Surveys, exit interviews and 360° assessments depend on what people can and want to say.
The stated response.
Valuable, but shaped by social desirability, rationalization and imperfect recall.
The implicit signal.
A glance, a spike in arousal, an association in milliseconds. Evidence that complements what people report.
Every stage of the talent journey
happens in the brain.
Applying for a job, trusting a leader or deciding to leave are not purely rational calculations: they involve circuits of threat, reward and belonging.
Measuring them helps redesign talent processes and the employee experience with evidence, not assumptions.
Six solutions.
The entire employee journey.
From the first job posting to the decision to stay. Each solution combines the laboratory’s tools.
Employer Brand Gaze
Discover what candidates look at in your job ads, careers website and LinkedIn.
Candidate Journey Stress Map
Find the moments in your recruitment process that trigger stress, frustration or drop-off.
Bias Radar
Identify implicit biases among recruiters and leaders, and design ways to reduce them.
Implicit Culture
Measure what employees associate with your organization, its values and its leadership.
Internal Communications That Get Noticed
Evaluate what gets read and what gets ignored on your intranet, in announcements and during onboarding.
Retention Signals
Explore emotional responses to change, leadership messages and reasons to stay.
Solutions that work together
Attract
Help the right talent notice you and want to apply.
Employer Brand Gaze + Candidate Journey Stress Map
Select with less bias
Fairer processes and a better candidate experience.
Candidate Journey Stress Map + Bias Radar
Retain
Trust, belonging and real reasons to stay.
Implicit Culture + Retention Signals
Brain science,
in service of talent.
We combine gaze, emotional arousal and implicit associations to assess the candidate and employee experience, always with consent and aggregated results.
Illustrative view of the ecosystem
What your team feels can be measured, too.
Let’s turn your next talent challenge into an evidence-based study.